Aaron Bethune.
Entrepreneur.
Storyteller.
Investor.
Advisor.
My story begins on one of the world's highest mountains. I was 19 and had an experience that was pivotal in my understanding of the fragility of life and the incredible opportunity we have to make an impact while we are here. By chance, I was able to save another man's life.
Music has been my deep love, and music's impact on our feelings, emotions, and actions fascinates me. I have spoken about music worldwide and written a book on the business of music which is used in Universities today.
My passion and curiosity led me to integrate an approach through music to creating exclusive experiences, developing brands, and building audiences outside the music industry, working with government agencies, sports organizations, celebrities, companies, and not-for-profits. Along the way, I developed the Music & Culture Ambassador role for the State of Mississippi and led unique projects, such as creating a strategy with the Gwitchin First Nations to help protect the Arctic National Wildlife Refuge.
Working with entertainers and leaders alike, I have repeatedly encountered their feelings of imposter syndrome and their struggle with finding meaning in life and work. Fiscal decisions sometimes replace the passion that sparked their success, and the immense pressure of producing the next big hit can lead to writer's block. The result? Unhappy, successful people.
Recognizing that our experience of life is thought-based opens the door to reaching our full potential and positively impacting the world. A better understanding of the internal process is the key to external results.
A transformational experience while writing a personal book led me to launch We Write Stories. At our company, we use writing a book as a framework for Authors to pause, reflect, and uncover who they are. The results are powerful books and a transformational experience for Authors and readers.
I love helping uncover the stories of individuals, companies, and organizations and developing the narrative that informs their long-term success and happiness.
My skills include:
Listening
Synthesizing
Coaching
Strategizing
Communicating
Storytelling
Branding
Marketing
Advising
"One of the most knowledgable and entrepreneurial people that I have ever met."
–Rob Feduk, Senior Product Manager at Hootsuite
“Aaron possibly possesses more “global” music experience than anyone else I’ve been in contact with. And he is globally respected.”
–Martin F. Frascogna, Entertainment Attorney
"Aaron is a smart guy with a vast network of industry professionals at his disposal."
–Ryan Stanley, Co-Founder of Teach Me To Sell
"This is a person you want on your team."
–David Weiss, Lead Content Strategist at DWORDS: Blockchain, Crypto, FinTech, TechTech
"Extremely knowledgeable"
–Dylan Redekop, Clearbridge Business Solutions
"Brings out the best in the people"
–Kevin Fetterplace, Mojo Working International
"Great effectiveness and commitment"
–Steve Galante, Producer
"His passion is unmatched, and his understanding of the full media-landscape impressive and enticing"
–David Hayman, VP of Guild of Music Supervisors Canada / Founder of Supergroup Sonic Branding Co
"Aaron not only preaches insightful and prophetic words but lives them out in his every day life to the tune of success."
–Steve Azar, Music & Culture Ambassador of the State of Mississippi
"Aaron is a steady force when the gales are blowing, which they do the higher to the top you get. He keeps the ship sailing in the right direction, even in a world gone mad.¨
–Coach Jo, Master of Personal and Career Excellence at Johanna Sawalha Executive Coaching Inc
“Aaron is both analytically astute and intellectually uncompromised. His quick ability to recognize all sides of complex matters with precision and insight make him a pivotal member of any leadership team. Noted for informed and decisive action, Aaron’s list of accomplishments is bolstered by his quantifiable ability to create and communicate strategic plans with foresight and aplomb. His calm demeanor and thoughtful composure induce light where needed, or heat if required.”
–Cynthia A. Minor, Attorney at Law - McDowell Minor Law, Tennessee & Atlanta Women in Film & Media
“Aaron is highly skilled in the art of communication. He has a unique ability to increase the value of every conversation and interaction. Aaron is both a dreamer and a doer. I’m grateful towork with Aaron and call him my friend!”
–Ray Monner, CEO & Founder, Annie Stacks, Inc & TuneRights
“Aaron is the master at storytelling”
–Tony Chapman, Host of Chatter That Matters, Marketing Hall of Legends, Thought Leader, Brand and Customer Engagement Strategsist