
Story-based transformation.
Uncovering purpose and aligning your story for authentic success and impact.
Hi, I’m Aaron Bethune.
I help high-impact leaders and organizations use the power of their unique stories to uncover core purpose, align external expressions, and communicate with authenticity—so they can inspire lasting connections and do their best work with clarity and confidence.
For over two decades, I’ve worked with leaders, entrepreneurs, creatives, and organizations to transform their professional and personal lives using the power of story. I believe that every great brand, business, and life is built around a compelling narrative. My approach starts with uncovering your story—the events, experiences, and values that make you or your organization truly unique. From there, I help you align this narrative with your external expression to create the foundation for powerful relationships and exponential growth.
I have been told that I have “the ability to align what you want people to think about your brand with what people actually do think about your brand…” Most importantly I want it to align with your purpose and innate abilities.

“Aaron is the master at storytelling”
–Tony Chapman, Host of Chatter That Matters, Marketing Hall of Legends, Thought Leader, Brand and Customer Engagement Strategist
Story-Based Transformation
Every partnership begins with discovering your unique story and using it as a lens to see your purpose, vision, and impact clearly. I guide you through a process of:
Coaching:
Discover Your Story
Uncover the key elements of your personal or organizational story. Identify your core purpose and strengths, and see how they shape who you are and where you’re headed.
Consulting:
Create Your Narrative
Develop a powerful narrative that reflects your vision and voice. Use it to position your brand authentically in the marketplace and connect deeply with your audience.
Advising:
Amplify Your Story
Leverage strategic partnerships, co-branding, and acquisitions to amplify your story’s reach and create a larger impact. Transform the way your story is told and shared.
This approach ensures that every aspect of your brand, communications, and actions is rooted in a story that’s authentic and uniquely yours.

"One of the most knowledgable and entrepreneurial people that I have ever met."
–Rob Feduk, Senior Product Manager at Hootsuite
Explore How We Can Transform Your Story:
Coaching for Individuals
Discover the story beneath the surface, align your actions with your true self, and unlock your potential to create a meaningful impact in both life and business.
Consulting for Organizations
Use your brand’s story to establish a clear vision, communicate authentically, and build deep, lasting connections with your audience.
Advising for Strategic Growth
Amplify your story’s impact through strategic partnerships, acquisitions, and growth opportunities that align with your narrative and values.

“Aaron does a masterful job mixing theory and practice to achieve your personal best.”
–Joel Carben, Founder of IdealSeat & President of Carben Ventures
Current Articles

"Aaron provides a complete road map to career success"
–Lee Parsons, Founder and CEO of Opulous, co-Founder and CEO of Ditto Music

"This is a person you want on your team."
–David Weiss, Lead Content Strategist at DWORDS: Blockchain, Crypto, FinTech, TechTech
Books

Ready to Get Started?
Let’s Work Together
While meditating today, I experienced a place where I could observe my thoughts as they came into being. For a brief, illuminating moment, I saw them as they were born—emerging and shaping themselves. And in that realization, it became strikingly clear how my thoughts completely shape my reality. I was far enough removed to simply observe them, detached and unclouded.